There are three things you need to know to get to where you want to go.
- Where do you want to go?
- Where are you now?
- How will you get there?
All three aspects are equally important, but it is usually best to start with the future in mind. This way you will be Pulled by Your Vision instead of being Pushed by Your Pain.
Organizations succeed when people throughout the organization share and work from a common vision. A shared strategic vision guides actions and decisions and provides a sense of how to proceed in times of change. It focuses attention and galvanizes the team; it excites people and inspires them to contribute their best to collaborate for the success of the whole organization. When people are aligned around a shared strategic vision, they are clear about where the organization is going, how it will contribute to its customers and its community and what it takes to succeed. They understand how their work serves the big picture – the organizations’ success; and they feel they are at the center of things making a contribution. A Vision is just as important for a department and/or team as it is for the company.
The term vision is an over-arching concept containing a variety of other concepts. Vision consists of two major components – a Guiding Philosophy consisting of the Purpose and Core Values which leads to a Tangible Image consisting of the Mission and Vivid Description of the future state of the Company within a projected environment.
After you develop your vision, ask yourself and your team the following questions:
- To what extent is it future oriented? — Is it likely to lead to a clearly better future for the organization?
- To what extent is it appropriate for the organization — does it fit in with the organization’s history, culture, and values?
- To what extent does it set standards of excellence and reflect high ideals?
- To what extent does it clarify purpose and direction?
- To what extent is it likely to inspire enthusiasm and encourage commitment?
- To what extent does it reflect the uniqueness of the organization, its distinctive competence and what it stands for?
- Is it ambitious enough?
Building Your Company’s Vision
