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10 Principles to Optimize Your Business Results: Principle #2 – The Power of Vision

03 Dec

Our second principle begs the question: Does a compelling vision drive your company? Does your business move forward in positive action, or does it merely react, drifting away in avoidance of negative outcomes?

A truly compelling vision can inspire your teams to accomplish practically anything. James Collins describes it as “Big Hairy Audacious Goal” (BHAG) – a motivator that gets employees’ blood pumping and makes them want to come to work every day.

A BHAG can even motivate an entire country. In 1961, President John F. Kennedy responded to the early successes of the Soviet Union’s space program by announcing that the United States would meet the challenge, before the decade had ended, of successfully landing a man on the moon and returning him to Earth. Never mind that no one had ever done it, or that we hadn’t yet figured out how to do it – we were going to do it, period.

He also said: “In a very real sense, it will not be one man going to the Moon — if we make this judgment affirmatively, it will be an entire nation. For all of us must work to put him there.”

With those words, Kennedy not only pronounced an enormous vision; he also gave that vision to an entire nation. We were going to the moon — not three astronauts, but the United States of America and everyone in it. Only a tremendous, concentrated team effort could accomplish such an audacious goal. And by the end of the decade, just as Kennedy’s vision described, we did.

Is your company shooting for the moon?

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