10 Principles to Optimize Your Business Results: Principle #4 — Conversations as a Core Business Process

05 Dec

Number 4 on our list of 10 Principles deals with an everyday element of our lives that we take for granted even as it makes all human interaction possible — conversation.  We’ve seen that every business is designed to get precisely the results it is getting. But what plants the seed of that design, and how does it germinate? What cements that design into place once it takes shape — and how do we reshape it?

If you think of your business systems as a structure, or as a set of interrelated structures and sub-structures, then think of conversations as the glue that holds those structures together. By conversations, I mean not only spoken communications but also written directives and even the many unspoken messages that occur between or within departments and teams. (Silence, after all, can speak volumes depending on the subject, the object and the players.)

Conversations can connect, disconnect, or have no effect whatsoever on individuals. Ineffective or poorly conceived communication channels lead to failed connections, causing everything from minor inefficiencies to outright catastrophes. They also connect the wrong people within a project or perpetuate outmoded connections, causing a “hardening of thee arteries” that bars your business from the flexibility it needs to adapt and evolve. These old, ossified communication channels are like the adhesions that form between tissues after surgery to cause pain and stiffness in recovering patients.

How do you restore flexibility and relevance to your business’s design? Change the conversations. Open new channels and break old ones until you have the right glue in the right place. And yes, just like breaking those surgical adhesions, changing those communications can be a painful process — but it’s the only way to get the patient up and running again.

1 Comment

Posted in Leadership


Tags: , , , , ,

Leave a Reply


  1. Charles Besondy

    October 18, 2010 at 7:11 am

    Very insightful and oh-so true.
    I like this series of principles and wish that each one had a example to help get the point across.

Rss Feed Tweeter button Facebook button Linkedin button Youtube button
© Strategic Momentum 2001-2011 - All rights reserved